ANDREA WENDORF DESIGN
CAMPAIGNS
Girl Scouts of Wisconsin-Badgerland Council: CampHERO Campaign
CampHERO helps girls find courage, gain confidence and build character while learning skills and exploring protective services careers. This program is safe, hands-on, age appropriate and open to any girl, from anywhere.
AnchorBank: $250 Off Closing Costs Mortgage Campaign
Mortgage campaigns provided continued support to the AnchorBank lending team as home buying seasons ramped up. A full suite of promotional print and online advertising helped increase sales efforts as well as the visibility of local mortgage lenders.
For distribution at local schools.
Brochure, poster, fact sheet, sponsorship and donation forms and journal inserts.
Magnet, patch & rocker, button, temporary tattoo and helmet sticker.
For distribution at local schools.
Included in-branch large and small posters, statement stuffer/handout and teller line mat.
AnchorBank advertised mortgages throughout the year with a variety of newspapers, home shows, builder associations, Realtors, etc. Some promoted new or current lenders.
Sent to customers that don't currently have a mortgage with AnchorBank.
Included in-branch large and small posters, statement stuffer/handout and teller line mat.
AnchorBank: Annual Calendar Contest
A customer favorite! AnchorBank hosted a social media contest to garner submissions for its annual calendar. Customers submitted photos via an online form. AnchorBank reviewed them based on several criteria and posted the best ones to Facebook where voting took place. Final images were chosen by AnchorBank then designed into a calendar which was distributed free to customers in all branches.
A print calendar was produced every year with the winning photo submissions. It contained a pocket in the back which customers raved about.
Displayed in all branches to help promote the contest.
These ads showing the winning cover image were used on anchorbank.com to click through to the contest landing page where the winners were listed. Also shown is the landing page header graphic.
A print calendar was produced every year with the winning photo submissions. It contained a pocket in the back which customers raved about.
AnchorBank: Onboarding Program
The AnchorBank Onboarding program supported existing branch efforts already in place, such as sending a thank you card after account opening and follow-up phone calls. Targeted promotional marketing 60- and 90-day mailings replaced the former database marketing program which sent letters out to customers over the course of a year. Now, the offers they received were determined by the products and services they already had with AnchorBank and sent in a much shorter time frame.
Mailed weekly to customers from the previous week and included information about participating in a lead generation survey.
If the customer's email was on file, this deployed two weeks after the welcome letter, reminding them to participate in the lead generation survey if they haven't yet completed one.
This letter was targeted at getting the customer to use the add-on services they weren't currently taking advantage of. The custom letter only featured the ones they weren't using.
Mailed weekly to customers from the previous week and included information about participating in a lead generation survey.
AnchorBank: Checking Campaign
A large-scale checking promotion featuring a cash back offer. Items developed included print, online, social media and outdoor advertising. Ads were also created to run on local radio stations as well as Pandora (not included below).
Displayed in large and small holders.
Included flags, standard outdoor banners, window clings and sandwich boards.
Sheet developed for employees to hand out at their local Chamber events.
Displayed in large and small holders.
Suttle-Straus: Open House
As part of Suttle-Straus' new Smart Series educational series, an open house was planned to show off its variable data printing and large format capabilities, among others. A series of teaser invitations were mailed then followed up with emails relating back to the invite one week later. This was a six week plan (three invites, three emails). The final email contained a link to the registration site. The theme was based on the Wizard of Oz, as "there's no place like home" for single-sourcing all of your print needs.
The first mailed and emailed invite in the series.
The second mailed and emailed invite in the series.
A drawing was held for a free hot air balloon ride for two. An email was sent to all attendees to announce the winner of the drawing and thank them for coming as well as a personalized email to the winner herself.
The first mailed and emailed invite in the series.
More Campaigns
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Bethel Series Program
This local adult religious education outreach group was ready for a fresh new look to appeal to younger audiences without turning off older folks who typically go through this program.
Redesigned for both Old and New Testament programs. Bible reference cards were also created using artwork a previous artist had painted.
The program inside was redesigned to make the content easier to follow.
Redesigned for both Old and New Testament programs. Bible reference cards were also created using artwork a previous artist had painted.
Includes a booklet, annual report, letter, envelopes, invites, ticket, program, banner and flyer.
The size was kept at 5.5" x 8.5" so it could mail in an envelope at letter rate instead of flat rate.
This flyer described local volunteer opportunities.
Includes a booklet, annual report, letter, envelopes, invites, ticket, program, banner and flyer.
Urban League of Greater Madison "The Time is Now" Campaign
In response to rapidly growing demand for Urban League services, we will be expanding education programming for our youth alongside career training and home ownership programs for adults, the Urban League of Greater Madison was needing a larger space. To support fundraising efforts for the new Center for Economic Development and Workforce Training building, they needed campaign materials. The Urban League wanted a cohesive look that represented the strength of the organization. Their fundraising goal was $4 million. It was exceeded by over $150,000.
AnchorBank Refer-A-Friend Campaign
A referral program is a great way to increase checking accounts by asking current customers to refer their friends, coworkers, neighbors, etc. This was an online program. Tracking was done online. The program was promoted through several channels including in-branch posters, teller placemats, statement stuffers/in-branch handouts, web ads on anchorbank.com, email marketing and secure online banking message, Nautilus newsletter, social media and in-branch white board messages.
Referral program to increase AnchorBank checking accounts.
Large posters were hung in the branch to promote the program.
This is the mailer the customer received with their gift card enclosed.
Referral program to increase AnchorBank checking accounts.